Big Data- Understanding How Data Powers Big Business by Unknown

Author:Unknown
Format: epub
Published: 0101-01-01T00:00:00+00:00

Michael Porter's Five Forces Analysis: Merchandising Example

Finally, let's apply the Porter Five Forces Analysis model to the Foot Locker merchandising business initiative. We'll use the Five Forces outside-in Analysis model to identify how the four big data business drivers could impact Foot Locker's merchandising effectiveness initiative, as summarized in Figure 7.7.

Figure 7.7 Five Forces Analysis: Merchandising Example

In the area of Competitive Rivalry, you could apply big data to your merchandising effectiveness initiative to drive competitive advantage in the following ways:

Using cross-media Conversion Attribution Analysis across search, display, social, and mobile advertising to outflank competition on cross-channel pricing, placement, and promotional effectiveness

Leveraging A/B testing to uncover merchandising messaging and placement insights that drive category market share growth and increased shopping occurrence profitability

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